LARKSPUR, Calif. and INCLINE VILLAGE, Nev. – July 1, 2013 – BayGroup International, a Corporate Visions company, today announced significant upgrades to its Sales Profitability skills training portfolio, which now incorporates blended learning techniques as a standard approach. By adding e-Learning for pre-work and post-event reinforcement, along with electronic work tools and a third-party ROI assessment to document results, BayGroup expects to increase usage and impact for its clients’ training investments.
“BayGroup clients already experience tremendous reported results with their programs for improving negotiations skills and executing more profitable sales cycles,” said Paul Hennessey, senior vice president of marketing for BayGroup International. “By expanding the sales participants’ experience to include pre- and post-event e-Learning – as a complement to the instructor-led workshops – our clients can expect even higher satisfaction, retention and performance results. And, this will all be documented by the included, third-party ROI assessment.”
The news comes shortly after BayGroup’s April 2013 acquisition by Corporate Visions, Inc., which has been delivering a blended learning and integrated ROI approach for several years. BayGroup had been offering comprehensive video-based programs for post-event follow-up and virtual coaching for reinforcement as add-on programs. The new integrated approach now takes those programs and embeds them as part of the standard training offering.
“Everyone knows, and research supports, that blended learning, especially post-event coaching and reinforcement with situational application, improves retention and usage,” continued Hennessey. “It shouldn’t be an optional feature that you can take or leave; it should be a best practice that is applied because it’s the right thing to do if you really want your investment to pay off and meet your business objectives.”
The new, pre-event modules preview the core concepts in the workshop, providing knowledge transfer prior to the event that frees up classroom time for more hands-on application. The workshop still contains all of the powerful discovery-based learning moments and counter-intuitive breakthroughs for participants, but they start the class better prepared to jump into the exercises. After the event, emails with links to videos and interactive questions are sent to reinforce key concepts from the training. One topic assigned to participants per week for six weeks creates moments for review, self-coaching or interaction with their frontline managers. For those interested in going deeper into mastering the concepts, these exercises are offered in a complete portal filled with additional videos and exercises for more post-event practice.
The ROI assessment is conducted 90 days post-training by a third-party company, called BeyondROI. The organization uses an outcomes-based interviewing approach to determine adoption levels and business results. The performance of high adopters is compared to low adopters to provide insight into the impact of behavior change on key performance metrics.
For more information about BayGroup’s Sales Profitability product suite, visit http://www.baygroup.com/global-solutions/sales-profitability/.
About BayGroup International
BayGroup International, a Corporate Visions company, is a global sales performance improvement firm that helps companies create more value during sales cycle execution and capture more value during sales negotiations. Major global corporations come to BayGroup to help them take control of their customer conversations and maximize the profitability of their selling opportunities. BayGroup has helped the world’s best companies in technology, telecommunications, pharmaceuticals, transportation, consumer products, insurance and financial services industries. Visit www.baygroup.com to learn more.
About Corporate Visions, Inc.
Corporate Visions, Inc. helps global business-to-business companies create more sales opportunities, win more deals and increase sales profitability by improving the conversations salespeople have with customers. Companies engage Corporate Visions in three key areas:
Corporate Visions helps clients such as ADP, Motorola, Philips and SAP align marketing and sales with a repeatable approach for creating and delivering winning customer conversations. For more information about Corporate Visions visit www.corporatevisions.com or call 775-831-1322 or 800-360-SELL.