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"Improving Sales Performance" Session Led by BGI at World Trade Group 9th Annual HR Director's Business Summit
BayGroup International's Ron D'Andrea and Harry Kendlbacher were featured speakers at a session titled Improving Sales Performance: Lessons from the Field for HR Directors at the World Trade Group's 10th Annual HR Director's Business Summit in Birmingham, England.
The conference, held January 24-25, 2012 was attended by more than 500 Human Resource Directors from major global and European corporations.
According to Ron D'Andrea, President of BayGroup International, "It is clear that HR executives are being given more and more responsibility for improving the performance of their sales organizations. Because our firm works with so many clients on a global basis, we are in a unique position to share best practices that can help HR directors get results."
The session was led by D'Andrea and Harry Kendlbacher, Managing Director of BayGroup International EMEA. It featured a review of relevant recent research from McKinsey & Company, Aberdeen Group, and BayGroup International, and focused on six best practice requirements that drive successful deployment of effective sales training, and address the unique characteristics of sales professionals as a target training population:
1. Experiential, discovery oriented
2. Focused on immediate application
3. Simple, memorable content
4. Addresses skill AND will/motivation
5. Supported by online and mobile technology
6. Coached/reinforced by management
To learn more about BayGroup International's approach to improving sales performance, click here.
About BayGroup International
BayGroup International is a global performance improvement firm that helps corporate leaders reach critical profitability, cost containment, and team effectiveness goals quickly, with high impact. Since its founding in 1980, the firm has built a select client list of major global corporations, focusing on the technology, telecommunications, pharmaceuticals, transportation, consumer products, insurance, and financial services industries. Visit us at www.baygroup.com.
Contact: Paul Hennessey (paul@baygroup.com; 415-464-5316)
