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Roche Professional Diagnostics, a division of $60 billion Roche Holding AG, was challenged to improve the results of the complex business development negotiations required to bring new technology products to market. Strong negotiation skills and process were needed to manage a wide variety of interactions between stakeholders inside of Roche--as well as with strategic business partners and third-party distribution channels. Implementing BayGroup International’s methodology resulted in reduced legal and contracting expenses, as well as measured increases in both negotiation efficiency and deal quality...