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"Training Sweetens Hershey's Core Strategy"

"Training Sweetens Hershey's Core Strategy"
July 23, 2011

In the midst of management reorganization, some labor unrest, and a potential sale of the company, Hershey Foods went ahead and invested not only funds, but also two days of its sales team's time to attend Situational Sales Negotiation™. Learn how training was a key enabler of Hershey's go-to-market strategy, as well as a tool for improving skills...

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