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"Just Warming Up: How Chevron Energy Solutions Executes Its Go-to-Market Strategy as It Helps the Environment"

"Just Warming Up: How Chevron Energy Solutions Executes Its Go-to-Market Strategy as It Helps the Environment"
September 20, 2011

Chevron Energy Solutions (CES), which helps institutions and businesses use energy more efficiently and generate power from renewable sources, faced an important challenge: manage increased complexity arising from market growth, and do so in a way that maximized both customer satisfaction and results. The strategy: think differently about the customer acquisition process and its management. The approach: partner with BayGroup International to provide skills and tools to support more profitable selling and project implementation...

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