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A well executed go-to-market strategy can yield extraordinary results. What's required is a different approach to sales execution, one focused on executing Pivotal Agreements throughout the sales process. Autodesk, a global leader in the software and services business, deployed a systematic approach to creating value and closing better business that included BayGroup International's sales negotiation methdology, including Situational Sales Negotiation™ and 100minutes™ to Improved Sales Results solutions...