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"Improving Customer Team Performance: The New Selling Imperative"

"Improving Customer Team Performance:  The New Selling Imperative"
Content for Registered Users Only: English-US
July 20, 2011

When it comes to selling, the days of the "Lone Ranger" are over. Today, successful selling is typically done in teams. To be successful, customer teams (those led by the relationship manager, including representatives from customer service, finance, technical support, marketing, and other organizations) must find new and better ways to work together, and develop innovative solutions for customers. Learn more about the "wrong turns" made by customer teams, and what it takes to avoid them...