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"In Sales, Strategy is the Game Plan. Execution is the Name of the Game"
Content for Registered Users Only: 
July 21, 2011
Many corporations over-invest in sales strategy development...and under-invest in preparing their sales teams to EXECUTE those strategies. The result: lower ROI on initiatives focused on volume growth, margin improvement, and price leadership. In this article learn more about seven counterintuitive approaches to closing the gap between account strategy and its profitable execution...
