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"It's Not the Strategy that Counts... It's the Execution that Matters"

"It's Not the Strategy that Counts... It's the Execution that Matters"
Content for Registered Users Only:  English-US English-UK German
July 20, 2011

Every day, executives announce strategies designed to improve profitability and shareholder value. And yet in company after company, management is all too often unable to achieve profitable revenue growth. In this article, the head of BayGroup International's Sales Execution Practice discusses ways to eliminate the gap between expected and actual results by focusing the sales team on execution at the point of customer interface...