News & Announcements

BayGroup International's Ron D'Andrea and Harry Kendlbacher are featured speakers on the topic "Selling Value, Not Price: Arming Your Team to Push Back on Price Pressure" at the 27-29 March 2012 SFE & Commercial Excellence Europe conference in Barcelona.

D'Andrea and Kendlbacher's session focuses on helping healthcare sales and marketing professionals combat price and margin erosion in their markets, negotiate more effectively with professional buyers, and maximize value from every sale.  Three core topics covered are:

• Proven proactive strategies for positioning value with the new buyer
• It's counterintuitive: Managing tension in the selling and negotiation process
• Profitable execution: three keys to driving sales results in a complex, competitive market

Ron D'Andrea is President, and Harry Kendlebacher is Managing Director, EMEA, for BayGroup International.

The Barcelona conference, attended by sales and marketing executives from the largest pharmaceutical and medical device and diagnostic equipment companies, is sponsored by eyeforpharma, a division of FC Business Intelligence.

About BayGroup International

BayGroup International is a global performance improvement firm that helps corporate leaders reach critical profitability, cost containment, and team effectiveness goals quickly, with high impact. Since its founding in 1980, the firm has built a select client list of major global corporations, focusing on the technology, telecommunications, pharmaceuticals, transportation, consumer products, insurance, and financial services industries. Visit us at www.baygroup.com.

Contact: Paul Hennessey (paul@baygroup.com; 415-464-5316)