The Last Link: New York Times, Wall Street Journal Best Seller
If you could close the gap between the results you expect and the results you actually get when executing your company's go-to-strategy, what would it mean to your organization?
Higher revenue, better margins, and stronger customer relationships.
In The Last Link: Closing the Gap That is Sabotaging Your Business, Gregg Crawford shows you how to identify and make the connections that will have the biggest impact on your numbers.
You can innovate, strategize, optimize, and systematize, but at the end of the day, it always comes down to one thing, doesn't it? Can you execute?
In Gregg Crawford's twenty-five years combating profit killers for Fortune 500 clients, he has discovered that most organizations have the same weaknesses. The same problems eat away at their margins and revenue, sabotage corporate growth, and destroy competitive standing. There is a gap, a disconnect, between their careful plans and what actually happens.
Companies have almost everything they need to succeed. All that's missing is one final connection--the last link. In The Last Link, Crawford offers sharp, researched analysis; practical company-wide fixes; and a watertight implementation process to move the numbers in the right direction. Focusing attention on the sales organization, where revenue, margins, and customer relationships are determined, he demonstrates the connection that makes all the difference in a company's bottom line--for the next quarter, and for every quarter after.
Learn More About
The Last Link
Listen to Gregg Crawford, President and CEO of BayGroup International, talk about disciplined sales execution, and its importance in achieving revenue and profit goals. Click here to watch a video introducing the best-selling book.
Learn more about the author here, and buy a copy of The Last Link.
