Sales Negotiation Training, Skills, Tools
When important sales are on the line, effective negotiating can make the difference between hitting or missing revenue and profit goals.
Succeeding in today's business environment requires strong sales negotiation skills to close business, expand relationships, defend pricing, and manage service problems. Here are the facts:
- Sales and service professionals are under intense pressure from customers to focus on price rather than value during the sales process.
- Increased competition is resulting in higher customer expectations about cost, speed, quality, and solution customization.
- Professional, well-trained buyers are increasingly skilled at extracting costly concessions from their suppliers.
- Increasingly complex markets, products, and technologies are increasing the need to negotiate inside the organization to get results for customers.
Better Negotiation = More Profitable Customer Agreements
BayGroup International's sales negotiation solutions help your sales and service team address these challenges by:
- Positioning the value or your solutions to optimize deal size and profitability.
- Uncovering and addressing your customer's real needs.
- Managing information skillfully throughout the sales process.
- Developing and executing profitable concession strategy.
- Setting and achieving higher targets in their customer negotiations.
- Understanding and exerting negotiating power to achieve better results.
- Anticipating and countering negotiation tactics.
- Negotiating effectively throughout the sales process, not just at the end.
- Planning more effectively for negotiation success.
Want to Improve Your Sales Team's Negotiation Results?
BayGroup International offers these powerful solutions to boost sales performance:
- Situational Sales NegotiationTM: a comprehensive, industry-leading system for your sales team.
- Shooting StarTM: an engaging, media-supported 4-hour event ideally suited to sales kickoffs, product launches, and other important sales team meetings.
- Making Quality ContactTM: a solution focused on the special needs of pharmaceutical sales representatives and others who must succeed in short-duration sales calls.

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