Profitable Negotiation

In today's challenging business environment, profitability depends on getting the most from negotiations with customers, suppliers, alliance partners, and others with whom you do business. The evidence is clear:

  • Money saved through better negotiation appears immediately on your bottom line.
  • Relationships built through effective negotiation pays dividends long into the future.

BayGroup International's expertise in negotiation emerged in the 1980s from a research partnership with the Stanford University Graduate School of Business. It grew further through initial corporate engagements at AT&T, Hewlett-Packard, UPS and other early clients. It has been expanded and refined in the subsequent years as a result of project implementations at major global corporations, delivered by consultants and facilitators working on five continents.

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BayGroup International's expertise in profitable negotiation is applied in three areas:

Sales Negotiation Performance

Helping sales teams maximize the value they create as they sell, avoid costly concessions in the sales process, and manage price pressure from customers.

Supplier Relationship Profitability

Building profitability by managing costs while improving the quality of supplier relationships.

Cross-Cultural Negotiation

Equipping sales, sourcing, and project team professionals to negotiate more profitable agreements with people from other countries.

Negotiating Mergers & Alliances

Ensuring that the negotiation of acquisitions, mergers, joint ventures, and strategic alliances deliver optimal outcomes and profitable financial results.

University Partners

BayGroup International's expertise in negotiation emerged from a partnership with the Stanford University, where our content is still used. It is also part of curriculums at other leading universities, including the University of California, Berkeley, and The University of Missouri.