| 1980-1989 |
BayGroup International opens for business in 1980 as a California-based management consulting firm. Its founders are Dennis J. Burke, former Director of International Human Resources for Digital Equipment Corporation; Gregg W. Crawford, successful management consultant; and Dr. Garry Shirts, one of North America's leading designers of experiential, simulation-based learning.
BGI launches two instructional systems based on Stanford University research and intensive client development partnerships: Situational Negotiation SkillsTM and Constructive ContentionTM. They are quickly adopted by a number of major corporations, including Hewlett-Packard and AT&T (both of which are still clients today).
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| 1990-1999 |
BGI adds sales offices around the world, and shifting its emphasis from training delivery to the implementation of multi-faceted systems for profitable performance change.
BGI launches Situational Sales NegotiationTM and establishes itself as a world leader in the field of sales force performance improvement.
BGI launches a number of successful behavior change systems, including:
- SSN 2: Negotiating ValueTM
- Negotiating With SuppliersTM
- Making The Customer Team WorkTM
- Making Quality ContactTM
- Negotiating Mergers, Acquisitions, & AlliancesTM
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| 2000- |
BayGroup International launches a variety of internet-enabled tools to support the behavior change process, including:
- BGIwebcoachTM, a Web 2.0 subscription-based community for managers and other BGI program participants that delivers management coaching and BGI program participant reinforcement 24/7.
- BGIonDEMANDTM, a Web 2.0 subscription-based HD video training programming delivery platform.
- BayGroupVLT™, highly interactive, video-supported live online training that gets results.
- 100minutes™ systems, powerful "virtual coaching" systems for driving improved performance.
BayGroup International CEO Gregg Crawford's book The Last Link: Closing the Gap That is Sabotaging Your Business is published, and appears on the best-seller lists of the New York Times, Wall Street Journal, and USA Today.
BGI expands its work into the area of profitable execution. Its Sales Execution Practice works with client executives to implement comprehensive initiatives (based around its Executing Profitable GrowthTM methodology) to improve profitability, achieve aggressive revenue growth, shorten sales cycles, and ensure the success of go-to-market strategy at the point of customer contact.
BGI launches Cross-Cultural Negotiation, a solution designed to improve business results in organizations where purchasing professionals, sales professionals, and project team members must craft profitable agreements with people from other countries.
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