Performance Change

Creating lasting performance change takes more than training.

Why? Because the skills required to create profitable agreements with customers, suppliers, and co-workers are counterintuitive. The right things to do are often the opposite of what we are naturally inclined to do. It's easy to slip back into costly bad habits, so reinforcement of new behaviors is critical to long-term success.

That's why BayGroup International implements multi-part initiatives that both build new skills and ensure their ongoing use back on the job.

Projects typically include:

  • Intensive research on the unique strategic challenges faced by your organization and the behavioral "wrong turns" that erode performance.
  • Engaging, experiential live classroom and online learning activities that build new (and often counterintuitive) skills and the motivation to use them.
  • Process changes and supporting tools to reinforce effective planning for key interactions with customers, suppliers, and fellow employees.
  • Communications from executives that demonstrate their conviction and commitment.
  • Internet-delivered, video-supported reinforcement of new skills using Web 2.0 technology.
  • Ongoing coaching from line managers to sustain performance back on the job.
  • Fun, exciting, large-group events that reinforce new skills.
  • Tracking and reporting of the results achieved for your organization.
  • Focused executive leadership activities. We work directly with senior executives to drive change, and compliance to new processes, through better communication and personal action.

This comprehensive, disciplined approach ensures that our clients reach their goals. It also ensures that your investments in behavior change are repaid many times over.

Better Planning = Better Results...

"Situational Sales NegotiationTM and the management coaching program have really helped our team. Using effective concession strategies and doing things like prioritizing negotiables has given us the discipline to have much better customer discussions and expedite the sales process. We are now able to get a couple percentage points, or more, better pricing because we have established greater value in the mind of the customer."

- Sales Manager, Fortune 1000 Software Company