BayGroup International is a global performance improvement firm that helps corporate leaders achieve critical profit improvement, cost containment, and team effectiveness goals quickly, with high impact.
Our focus: closing the gap between expected business results and actual bottom-line performance.
Our approach: embedding powerful planning and execution methodology that prompts more effective selling, more profitable negotiation, and more innovative collaboration on sales, purchasing, and project teams.
Our results: client investments in key initiatives (such as margin improvement, price leadership, and cost reduction) achieve desired ROI through profitable, global execution.


Harry Kendlbacher has been appointed Managing Director of BayGroup International’s EMEA region. In his new role he is responsible for overseeing the firm’s expanding operations in Europe, Middle East, and Africa. Kendlbacher has managed BayGroup International’s relationships with major corporate clients in the region since joining the firm in 2003. He is a seasoned sales professional, and has spoken at a variety of conferences on sales performance, marketing, and human resource issues.

What does it take to deploy sales training that drives bottom-line results? BayGroup International has published a number of case studies highlighting client engagements at Roche Diagnostics, Chevron, DuPont, and other companies that highlight effective strategies for improving business impact through better sales opportunity execution and sales negotiation.
BayGroup International’s President, Ron D’Andrea, recently took part in a thought-leader panel discussion hosted by ES Research. The subject: “Selling To and Negotiating With Today’s Tough, Strategic Procurers/ Buyers/ Sourcers.”
BayGroup International's Ron D'Andrea and Harry Kendlbacher were featured speakers at a session titled Improving Sales Performance: Lessons from the Field for HR Directors at the World Trade Group's 9th Annual HR Director's Business Summit in Birmingham, England.