If you could close the gap between having a strong corporate strategy and it's successful execution with your customers, what would it mean to your organization? Higher revenue. Better margins. Stronger customer relationships. That's what the best-selling book The Last Link is all about...

The Last Link: Closing the Gap That is Sabotaging Your Business, is a New York Times, Wall Street Journal, USA Today, and Amazon.com best-seller. Why? Because of the powerful message from its author, BayGroup International's President and CEO Gregg Crawford. In The Last Link, Crawford provides a powerful, practical method for closing the gap between strategy and execution by focusing attention on the sales organization, where revenue, margins, and customer relationships are determined. Crawford distills over 26 yeasr of experience working with top global corporations into the book, and shows readers how to make organizational changes that drive bottom-line results.

Hundreds of BayGroup clients have already used the methods detailed in this book to get the critical results they require to:

• Execute corporate strategy more effectively
• Increase sales and service profitability
• Contain costs
• Improve cross-functional team effectiveness
• Solidify strategic alliances and merger performance

• Read chapter-by-chapter Excerpts to get a quick overview of the book's content.
  
  
• Enjoy a sneak preview of Sample Chapters.
  
  
• Watch a Video Clip and hear Gregg explain the role interface management plays in eliminating hidden profit killers.
  
  
• Take three minutes to hear Gregg Crawford's podcast where he talks about key themes in the book.
  
  
• Listen to a 15-minute podcast where Gregg Crawford talks about challenges today's executives face when deploying their go-to-market strategy and shares airtight methods BayGroup has used to help our clients boost revenue and increase margins.
  
  
• Convinced you need to know more? Buy the Book!